Director’s Statement

Having produced and directed corporate content for over a decade I felt compelled to try a different approach to marketing a brand. What initially began as a short brand film took on a life of its own and the character of ‘Francine’ began to create her own narrative.

Finding a way to insert the brand message into compelling dramatical context was a challenge. Having it confined to one location forces you to think outside the box while feeling confined to shooting in one. Lucky for me I live near Peter’s Canyon Hike trail which allowed me to open up the story and use the uphill run as a metaphor for climbing a mountain and ‘getting over’ Francine’s past and completing her character arc.

Like every other project this was a learning experience. I met my own challenges, made new friends, and had the pleasure of working with a passionate and dedicated cast and crew. I am very happy with how this film turned out.

Marc Martinez
Director